The latest fashion survey is intended to distill the opinions of those who surveyed into concrete interpretations that would be utilized to formulate strategies and plans to improve the contemporary fashion culture. The people, who are interviewed, rather surveyed, belong to a wide spectrum of the society – middleclass shoppers, top employees of big business houses, lifestyle magazine editors etc. The viewpoints are collected, synthesized and converted into qualitative analysis to benefit the fashion industry.

Sample Latest Fashion Survey:

1. Do you follow the latest fashion trends?

a. Yes

b. No

2. What, according to you, is the most striking factor in the contemporary fashion scenario?

a. Color

b. Style/make

c. Design

d. Any other (please mention ___________ )

3. Do you think the fashions magazines have roles to play in contemporary fashion?

a. Yes

b. No

c. May be

4. Do you advice/seek suggestions from your friends regarding latest fashion?

a. Yes

b. No

c. Sometimes

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