Market survey is an important statistical mode resorted by various companies. The companies need to understand the market and its pulse in order to launch or re launch a product. Amongst the various modes used to understand the market, the most widely used one would be the market survey questionnaire. This survey basically has questions that need to be answered by that particular group of people. Based on the answers, the market conditions are gauged.
Market Survey Questionnaire Sample
1. How long have you been using the product XYZ?
a. First Time
b. Regular user
2. What made you use the Product XYZ the very first time?
b. Word of Mouth
c. Display at shop
d. If anything else, please specify…
3. Have you used any other product of this brand?
4. Have you ever used competitor’s product?
5. If you have used competitor’s product, then please confirm which product is better in the following terms:
c. Brand Name
7. What product were you using before Product XYZ?
8. If you have earlier used product XYZ and wish to expect something more out of it then please let us know?