Once a product is launched in the market and people start using it many lacunas and loopholes can be identified with it. The company then tries to keep modifying the product according to customer demand and the changing times. It can be anything from soap to a car. All products go through various stages of improvements. A Product Improvement Survey is carried out to get a feedback from the customers regarding whatever improvements they want. Since they are the ones using the product they are the best judges. According to feedback received the companies bring out modified and advanced versions.

Product Improvement Survey Sample

1. How long have you been using this product

a. Recently

b. Somewhat recently

c. For a long while

2. Are you satisfied with the product?

a. Yes

b. No

3. Do you want any changes in the product?

a. Yes

b. No

4. Is there any other product that you use in place of this one?

a. Yes

b. No

5. Would you recommend this product to others?

a. Yes

b. No

6. Would you keep using this same product?

a. Yes

b. No

7. Do you have any suggestions for improvement?

a. Yes Please specify _________________

b. No

8. Would you like to see a new and improved version of the product?

a. Yes

b. No

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