Product placement means the placing of large and prominent advertisements of a particular product in different media so that the products are advertised to the public. These product placements are usually found in motion pictures, concert halls, convention centers, TVs, night clubs etc. This is an advertising technique where the company pays a lot of money in exchange for a prominent display of their product.

Product Improvement Survey Sample

1. Have you recently brought anything influenced by an advertisement?

a. Yes

b. No

2. How many times do you remember seeing the advertisement of this product?

a. Less than 10 times

b. More than 10 times

c. Uncountable

3. Is it annoying to watch advertisements while watching a movie?

a. Yes

b. No

4. Do you avoid watching advertisements?

a. Yes

b. No

5. Do advertisements strongly influence what you buy?

a. Yes

b. No

6. Do you remember the brands that are shown in the movies?

a. Yes

b. No

7. Do you agree product placements increase the sales of the products?

a. Yes

b. No

8. Do you think you would have brought this product had you not seen it in the movie?

a. Yes

b. No

9. Do you think product placement is an effective method of advertising?

a. Yes

b. No

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