A product preference survey is one of the most effective tools to evaluate the current position of a particular brand or a product in the market on the basis of consumer requirements, price, performance and availability. This survey helps the concerned organization to redesign, improve and reintroduce the existing or new products.

Sample Product preference Survey:

Q1. How often would you like to invest money in our product range?

  • Often
  • Occasionally
  • Sometimes

Q2. Do you prefer our products in terms of performance and price?

  • Yes
  • Sometimes
  • No
  • Never

Q3. Kindly choose your desired product category from the following options?

  • Body care
  • Hair & care
  • Bug chemicals

Q4. Please rate your desired product on preference scale from 10-1, where 10 is excellent and 1 is average:

  • Body soap
  • Lotion
  • Sunscreen
  • Conditioner
  • Bug spray

Q5. You would prefer to purchase our products from:

  • Retail outlets
  • Online store
  • Wholesale outlets

Q6. Do you prefer to consume chemical free products for personal use?

  • Yes
  • No

Q7. Do you prefer our products than other brands?

  • Yes
  • No

Q8. Why do you prefer our product range so much?

  • Due to nominal prices
  • These are free of toxic material
  • These are organic
  • Excellent in terms of performance
  • Others: _____________________

Q9. Kindly give us your valuable suggestions to improve our products?


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