A product preference survey is one of the most effective tools to evaluate the current position of a particular brand or a product in the market on the basis of consumer requirements, price, performance and availability. This survey helps the concerned organization to redesign, improve and reintroduce the existing or new products.
Sample Product preference Survey:
Q1. How often would you like to invest money in our product range?
Q2. Do you prefer our products in terms of performance and price?
Q3. Kindly choose your desired product category from the following options?
- Body care
- Hair & care
- Bug chemicals
Q4. Please rate your desired product on preference scale from 10-1, where 10 is excellent and 1 is average:
- Body soap
- Bug spray
Q5. You would prefer to purchase our products from:
- Retail outlets
- Online store
- Wholesale outlets
Q6. Do you prefer to consume chemical free products for personal use?
Q7. Do you prefer our products than other brands?
Q8. Why do you prefer our product range so much?
- Due to nominal prices
- These are free of toxic material
- These are organic
- Excellent in terms of performance
- Others: _____________________
Q9. Kindly give us your valuable suggestions to improve our products?