Surveys are the easiest feedback mechanisms known to businesses and organisations. They are used in a number of different areas and fields and help the party drafting the surveys to know about the general outlook of the topic of the survey. Surveys are usually in the form of questionnaires for which multiple choices can be provided or sometimes the questions are also subjective type.
What are the factors which decide the nature of the questions used in a survey? Well this is decided by the kind of survey it is. But there has to be a parameter which is like a rule for the kind of questions one should include in a survey. The following points shall explain in detail the types of questions in a survey:
- The first kind of questions which could be possible included in a survey is dichotomous questions. These are those questions which can have only 2 choices. For example, questions which have choices ‘yes’ or ‘no’, or question where the gender of a person is asked.
- The other type of questions are those where the first choice is half or double of importance or measurability as the second and the second is respectively half or double of measurability as the third. For example, if the occupation of a person is asked, the choices are
a) Bus driver
c) Scientist….and so on
- The third category of questions is that which have the next question based on the answer of the current one. This means if the first question has answer ‘yes’ then the following question for the respondent will be linked to his answer which is ‘yes’ and similarly for the respondent who answers ‘no’. These questions are called filter or contingency questions.
- One important factor to be kept in mind is that the objective type questions must be closed ended and one should avoid using a lot of subjective type questions as it stretches the whole survey time and procedure.